Lytro - new era in photography?

Imagine photos that are always sharp. Imagine camera that doesn't need to focus on the target, because images can be re-focused as you are watching them. Now imagine that it's real - and its name is Lytro.

Lytro is an innovative digital camera that captures "light field" instead of traditional pictures. Light field cannot be captured by standard cameras; it requires special type of sensor - "light field sensor".

Lytro is an innovative, very small camera that allows you to take pictures fast and effectively. The technology behind Lytro is described on Lytro website.

Take a look at a sample photo taken using Lytro technology. To change focus, simply click on the picture:

Lytro is a great example of innovative thinking. The team took a commonly used, popular product, rethought its weaknesses and turned them into their strengths. In my opinion, Lytro might start new era in photography. And what do you think?